Thursday, October 9, 2008

Clear Vision

A simple idea + good design = success. VisionSpring is an organization that provides affordable eyeglasses to tailors, electricians, and goldsmiths around the world who live in poverty and depend on their jobs for livelihood. The professionalism of this organization has been heightened by the well designed marketing material. This brochure describes the organizations goals and impact the foundation has had over the past year. Illustrated by Ben Weeks the overall concept and execution is clean, simple and effective. I think this is a great example of how strong graphic design and branding can help a non-profit organization achieve recognition and success. ••••
[via UnderConsideration]

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