Okay, okay. Slow it down, Pepsi! We recently posted about the new Pepsi and Mountain Dew logos (gag?) but this past weekend I noticed the new Gatorade and Tropicana logos. Will this company stop at nothing? Why such a speedy rollout? I grew up with that Tropicana logo, so I might not be speaking from the brain, but rather from the heart. The new logo is generic and looks like a store-brand (no disrespect to store-brands). Along with Pepsi and Mtn. Dew, it will look retro in the coming years when they realize they should not have commissioned a 12 year old to do the rebrand. On the other hand, Gatorade's new identity is a step forward in my opinion. It has a distinct brand perspective, it is has the aggressive typography that attracts both creatine meatheads and bikram yogo fans. Check out the site, it's pretty good. You are 1 for 4, Pepsi Co. What is next? Aquafina? Sobe? LIPTON?!