Tuesday, February 17, 2009

No need to refresh, it's just fresh.

My love for Mr. West is no secret. I didn't expect this song to be released as a single, or even have a video but this thing is really original. According to his website, there is another video coming out soon that employs the same technique so he had to get it out there. Don't adjust your screen, those compression artifacts are the whole visual language of the video. I don't know who Kanye surrounds himself with, but he always seems to be at the forefront of cutting edge design, art and fashion that becomes mainstream months later. Soon everyone will be rocking a mini-mullet, praising Hedi Slimane and collaborating with Takashi Murakami. Not a bad crowd. Let me know what you think...I am ready. ••••


Anonymous said...

This video is sweet. It reminds me of a more visually appealing version of what MGMT has been trying to pull off.

Meghan B said...

True! This is definitely executed better, though. I think the other "competing video" is Chairlift's Evident Utensil...http://www.youtube.com/watch?v=6LG39Wp7OzQ

Tess Mattern said...

Much like when I first heard Love Lockdown... I started out thinking would hate this (I am not a big fan of Taskashi Murakami), but it turns out I love it! Big surprise, as I also believe Kanye can do no wrong.

That Chairlift video is pretty sweet too.

Also— this is fast becoming one of my favorite songs on the album.