It's difficult to fully comprehend how or why trends arise, but they do. Whether it's in fashion, music, or design, trends can dictate how we work, dress, talk and experience life. Logo design is no different. A logo might seem like a simple mark that doesn't amount to much, however, when building brand recognition a logo can be the most crucial component. As a direct result, certain trends in logo design gradually become prevalent throughout time. Whether a brand wants to update it's established look and feel, or create a new one entirely, a trend might be followed in order to stay current. That being said, I think it's important to follow trends as a way to stay up-to-date and relevant, but there is a fine line between being current and creating something that is timeless -- an attribute that I believe is key to "good design." Bill Gardner at Logolounge.com has put together a list of current trends in logo design for 2009. Below are a few examples of current logo styles; see the complete list here.
Varidot
Encrust
Concealed
Candy Stripe
Tuesday, July 14, 2009
2009 Logo Trends
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2 comments:
As interesting as the "concealed" logos are to look at, I am not liking this trend. A lot of these feel forced and are confusing.
I wouldn't classify most of these as logos, but more as illustrations.
all i can say is thank god for varidot - i'm OBSESSED. i love all of those logos, and i don't care if it's trendy, i want to commission a varidot portrait of my face (or a beloved puppy).
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