Well done Expedia! I like the new logo. Less cartoony. More sophisticated. Maybe I will book my flights through you now...hmm, probably not, Kayak still has more options.
Brand New points out that logo is strangely similar to Hotwire's which I didn't realize until it was put in front of me. I suppose this makes sense since Hotwire is one of Expedia Inc's business, but now the whole logo seems a little less interesting.
Just a thought, but I almost would like to see the Expedia logo without the airplane. Isn't the whole point of Expedia to book a flight, hotel, AND car. Kind of limiting.