Fashionista Redesign

Guess I'm in the mood for a makeover because "rebranding" articles seem to be the only thing peeking my interest this week. Well, following my positive opinion of the Kulula Airlines redesign, I am a big fan of the recent redesign of the Fashionista logo. Brand New wrote a great post documenting the transition from old logo to new. I love any positive redesign effort, but rarely are we able to see the actual step-by-step process that goes into redesigning a logo. Check out the sketches and numerous iterations it took before finalizing this new (and definitely improved) logo. ••••