Friday, June 11, 2010

CNN Logo

The Crew knows a thing or two about designing a logo, so this article sparked my interest immediately. Turns out the highly recognizable CNN logo was created in only 48 hours. Yowza! As designers we've all had moments where our final masterpiece happened to evolve from our very first sketch. Rare, but it happens. I think it's pretty interesting that something as iconic as this was created in such a short time. However, it begs the question, is this logo actually a "good" logo, or has it just become such a recognizable mark that it has lasted this long? Regardless, I think it speaks volumes to the power and value of a logo.

PS - the designer only received $2,800 for the design.