It seems to me that most brands are playing up their heritage pretty hard these days. Don't get me wrong, I love a heritage story, but it is quickly becoming white noise. Fred Perry has a nice twist on it- bringing your stories to them. I really like the aesthetic they are using on the site, but I am a sucker for most things handmade I suppose. I like seeing handmade things on a digital space, call me crazy. ••••
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