Wednesday, February 27, 2008

Recommended Reading

Identity Crisis: 100 Redesigns that Transformed Stale Identities into Successful Brands by Jeff Fisher is going on my reading list. This book takes a look at successful before-and-after case studies of businesses that have updated and rebranded their images. The right branding and positioning helps businesses find success in the marketplace and eases the communication with customers.

5 comments:

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Meghan B said...

i might have to purchase this as well...it looks like a good one!

Jeff Fisher LogoMotives said...
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Jeff Fisher LogoMotives said...
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Jeff Fisher LogoMotives said...

Sarah - Thanks so much for the post about my book. You can read much more about it on the Identity Crisis! blog ( http://identitycrisisbook.blogspot.com/). Hmmm...the comment page doesn't like me trying to post a designated/named link).