Identity Crisis: 100 Redesigns that Transformed Stale Identities into Successful Brands by Jeff Fisher is going on my reading list. This book takes a look at successful before-and-after case studies of businesses that have updated and rebranded their images. The right branding and positioning helps businesses find success in the marketplace and eases the communication with customers.
Wednesday, February 27, 2008
Recommended Reading
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4 comments:
i might have to purchase this as well...it looks like a good one!
Sarah - Thanks so much for the post about my book. You can read much more about it on the Identity Crisis! blog ( http://identitycrisisbook.blogspot.com/). Hmmm...the comment page doesn't like me trying to post a designated/named link).
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