Tuesday, April 22, 2008


Have you heard about Emotibles yet? Since reading an article in the NYTimes, I have seen these little guys everywhere. Emotibles.com describes them as emotion inspired characters that bring color and expression to otherwise colorless or expressionless things. The business originated as producing one of the first sets of charms for ipod ear buds. Emotibles have since gained a huge following following of young consumers who value self expression and good design. You can browse through hundreds of expressions on the website from "happy" and "thinking" to "alienated" and "befuddled."

Personally, I think they are cute, but I am specifically interested in the brand's unique marketing and growing popularity. Although they do eerily remind me of Pokemon characters.

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