From the Mind of Stefan Sagmeister...

A few months ago now, Meghan B and I ventured out to the ICA in Boston to hear a lecture given by a Design Great— the one, the only Stefan Sagmeister. The website for his NYC based design firm Sagmeister, Inc. will give you some idea of his unique approach to design— he is perhaps best known for his album covers or the AIGA lecture poster in which he famously carved typography into his body with an X-acto knife (ouch).

This weekend, I finally read Sagmeister's most recent book, Things I Have Learned In My Life So Far, and it is something I would recommend to designers and non-designers alike. In his straightforward, honest tone, Stefan writes about his thoughts during a client-free year. Twenty of these musings were transformed into some of the most impressive typographic creations I have ever seen— videos, billboards, murals, mailers, etc. The topics he touches upon relate to the creative process and life in general. Below are two of the fantastic video pieces that resulted from the project.







Stefan has also launched thingsihavelearnedinmylife.com, where anyone can share their own typographic reflections. ••••