Thursday, August 28, 2008

Wind Is "In"

According to the New York Times., The wind turbine is the “it” item of summer 2008. This recognition comes as no surprise to me, a designer that uses turbine imagery daily in her work. To everyone else, it's impossible to not notice the repeating image of wind turbines hitting all media, especially the presidential campaigns.

"Not since Don Quixote have so many windmills presented such an orgy of illusion: wind power accounts for only about 1 percent of the nation’s energy. But that’s the way it is with a cultural icon: it is both of and ahead of its time, and it knows that looking good is half the battle."

“What makes this such a powerful icon is that it’s unbelievably simple and telegraphic,” said Allen P. Adamson, managing director of the New York office of Landor Associates, a corporate branding firm, and “and yet it’s a serious idea. It has transcended its literal functionality to become an iconic symbol of the ideal.”


sarahheartsdesign said...

I love wind turbines, they were all over Wyoming when I drove through:

I thought they were very simple and pretty and didn't distract from the area, and were providing energy! I don't know too much about their affects on wildlife but my gut says it can't be as bad as an oil spill.

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