Monday, November 1, 2010

Facts I know about designer Nick Feltron:

In 2005, Nick rocked out to 16,862 songs on iTunes. He killed 4 plants during 2006. In 2007, he ran 190.5 miles, but only watched one sporting event—the Superbowl. In 2008, Nick drank 408 beers, 9% if which were Sierra Nevada. And last year, he estimates his focused to distracted ration was 9:2.

Nick sounds like a cool guy, but unfortunately we've never actually met! I know all this information because he chronicles it meticulously in the Feltron Annual Reports. Since 2005, Nick has produced these letterpressed reports yearly, and they track every possible detail you might want to know about his life—and I do mean every possible detail. Spend some time with them and you'll see. From maps that follow his every movement across the globe, to the milligrams of caffeine he consumea per year, it is all there.

Nick's obsessive tracking of data has help, and herein lies the double beauty of the Feltron Annual Reports. Nick, along with designer Ryan Case, is co-creator of the website Daytum is a website for personal data tracking. Aha! To my eyes, these reports are the best advertisement for their product imaginable— well-designed, wryly funny, and unbelievably, unbelievably thorough.

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