Friday, January 9, 2009

Legal Graffiti

I have a sick sharpie obsession. It is down right dangerous and obsessive. There are easily 60-70 sharpies on my desk at work, not to mention the other 100 or so at home. I love this new interactive ad campaign being launched in a number of cities.

"The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain. Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colors, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced."
-via thecoolhunter ••••


DanaDoesDesign said...

I hope that local authorities realize that this is "legal" or else there's going to be some confusion when someone gets accosted for drawing on the bus stop wall.

Makes me think of that Adult Swim viral campaign with the little robot things that people thought were bombs and called the police.

Robert said...

i LOVE this idea... i think these kinds of public art campaigns are really cool, and the interactive nature of it really appeals to me.

it's vaguely reminiscent of the chinese olympic graffiti wall (which was also the subject of a fascinating post), and i'm quite curious to see how this whole thing works out.

i also like the obvious commercial aspect--it's public art as advertising, and i think it's completely brilliant!

thanks for sharing this interesting article!