Mind the Quote

Great campaign to "Get London Reading" by KentLyons, a design agency based out of (where else?) London. The passage below was found in multiple spots along Brick Lane. The concept is simple and, I think, very effective— a well written sentence drops off the page and right onto the path you tread everyday. What better way to remind people to take time out from their busy schedules for a good book? The Get London Reading website shows its visitors where books are found around the city, offers a list of literary events, and even has a "Rough Guide to London by the Book," which is basically a tour of the city through its writings. I would love to see a campaign like this hit the US! ••••